California Privacy Notice

Last updated: January 29, 2026

This California Privacy Notice supplements our Privacy Policy and applies to California residents as required by the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

Categories of personal information we collect
We may collect the following categories (as defined by California law), depending on how you interact with us:

Identifiers (name, email, phone number, IP address)

Customer records (shipping address and order-related details)

Commercial information (products purchased, order history)

Internet or network activity (pages viewed, interactions, device/browser data)

Approximate geolocation derived from IP address

Inferences drawn from the above to improve service and reduce fraud risk

Purposes for collection and use
We use personal information to:

Provide and operate our website and services

Process orders, fulfill shipping, handle returns/refunds, and provide customer support

Secure transactions, detect fraud, and protect our customers and business

Improve site performance and understand usage

Conduct marketing and advertising consistent with applicable law

Disclosures of personal information
We may disclose personal information to service providers and contractors that help us run our business (for example: payment processing for Visa/Mastercard, shipping carriers, analytics, customer support tools). We may also disclose information when required for legal compliance or to protect rights and safety.

Sale or sharing of personal information
California law defines “sale” and “sharing” broadly. We do not sell personal information for money. We may share certain identifiers or internet/network activity with partners or service providers in ways that could be considered “sharing” for cross-context behavioral advertising under California law. You may opt out (see Section 6).

Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described above, including order fulfillment, customer support, legal compliance, and security.

Your California privacy rights
Subject to verification and legal exceptions, you may have the right to:

Know/access the categories and specific pieces of personal information we collected

Delete personal information

Correct inaccurate personal information

Opt out of the sale or sharing of personal information

Limit the use and disclosure of sensitive personal information (if applicable)

Not be discriminated against for exercising your rights

How to submit a request
To exercise your rights, contact us:

E-mail: info@etoffia.com (use the subject line “California Privacy Request”)

Phone: +1 678-873-4513

Mail: 7345 Embassy Trce, Riverdale, Georgia 30296-1102, United States

We will take steps to verify your request. You may use an authorized agent, but we may require proof of authorization and identity verification.

Merchant Information
Store name: Etoffia
Address: 7345 Embassy Trce, Riverdale, Georgia 30296-1102, United States
Phone: +1 678-873-4513
E-mail: info@etoffia.com
Service hours: Monday to Friday, 9:00 AM to 6:00 PM (Central Standard Time, CST)